Kant began section I by saying that there is nothing in the world that is good except good will, “it is impossible to think of anything at all in the world … that could be considered good without limitation except a good will”
People can be good to others everyday but if their intentions are ill intended then their actions cannot be consider good. Consider the following scenario; you are at your relative house for dinner and they are discussing the Australian Fire. Then one of your cousin had a bright idea and told the family, ‘let’s all pull out our phones and donate money to help’, one by one everybody donate 5-50 dollars. You are sitting there with your phone out feeling pressured to do as others are doing so you donate 10 dollars just to do it, while your little bother donated 5 dollars, his weekly allowance. If Kant were to rate your action vs your little bother’s action he would place your bother’s action above your, because he had good intentions and good intentions goes along way. He donate all the money he have now and next week and the week after, soon at add up more than your single donation. Doing one good deed for the sake of it cannot hold up to multiple smaller deed.
https://www.wwf.org.au/get-involved/bushfire-emergency#gs.w817u6